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Monday, January 12, 2009

No, we won't have the Spider-Man/Obama cover...

My fellow comic book readers,

We will not have the Amazing Spider-Man #583 Obama Cover on Wednesday, January 14th. Marvel, for some reason, decided to make this book an incentive cover, meaning we had to order more copies of another book in order to get this issue. It was falsely announced that this comic book was offered as a 50/50 split with the regular issue. There is, however, a 2nd print coming out on January 21st, which we will have a decent-sized stack of.

We're sorry we cannot provide you with a copy of this historical item, but if Marvel had made this easy for retailers to order, we would have easily ordered a few hundred copies. A big loss for everyone involved. Please let Marvel know of your disappointment.
Comments:
Totally false, dude. Marvel let you know about in advance and all you had to order were copies of the same issue. It was easy to order & you KNEW Obama was on the cover. It was all over the web that there was an Obama cover weeks ago. Other stores seemed to get it right, but not yours. I wonder why. Stop whining about your own faulty business decisions and own up to your own mistakes. This is not Marvel's fault your customers aren't getting the issue, it's YOURS.

 

Actually, what Marvel decided to do was implement a system that required you to order 200 copies of the regular issue before you could order any copies of the Obama variant. If you knew much about the way Diamond orders are done, orders are done two months in advance. While there is some leeway to change orders, it's not reasonable to expect a retailer to order 200 copies of a book they may not sell just to get some variant covers.

 

Close. We had to exceed our order of the regular copy of Amazing #853 with a previous, higher-selling issue. Since sales of ASM have been in freefall for us since Brand New Day started, it seems unfair to make us order extra copies of a comic we'd be stuck with. Sure, I could have got a bunch of the Obama comic, but we'd be forced to get a bunch of unsellable comics. Most stores sent Marvel a clear message that these hoops to jump through are not something we appreciate.

If it was so easy for stores to get, how come one one store in the South Bay got copies? Why did almost no store in SF get copies?

 

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